Opt Alternatives is a full-service accounting firm that was new to Charleston and missing one thing: enough of the right people knowing they existed. Over nine weeks inside CHS Happenings, they put their name in front of a deeply engaged local audience — on repeat — and walked away recognized.
Brand awareness isn't built in one big splash — it's built by the right people seeing the same name, again and again. That was the whole play: five placements across five issues, landing in inboxes that actually get opened.
Midway through, we retired our shared sponsor board. Rather than scale Opt Alternatives back, we moved them up into the main body of the newsletter — their own standalone ad with full creative and a call-to-action button, including one premium top-of-issue spot — at no extra cost. Over-delivering is just how we like to run a partnership.
The result: a firm that started as a cold introduction in April was a familiar name to thousands of Charleston readers by June.
CHS Happenings has been phenomenal in supporting my business growth. As a new company, I really appreciated the proactive approach and guidance to help me put together the right marketing strategy to maximize my impact in the newsletter. Incredibly responsive, supportive, and actively engaged in the community.
I'll show you exactly which slot and message would fit — no pressure, just a quick look.
Let's talk →